Who Tarted?™

A signature tart collection from Baked by the Bell


For parents who’ve smelt it and dealt with it all.

Parenting is beautiful. It’s also loud, sticky, sleepless, and occasionally… fragrant.

Who Tarted?™ is our parent-only collection.
Small-batch, tart-forward bakes—one to give, one to keep.

Buttery, elegant, and just irreverent enough to make you smile.


This part is just for you.

 
 

Who Tarted? Box includes:

  • 1 signature tart or crostata (rotating, seasonal) A BIG ONE.

  • 2–3 mini tartlets / hand pies / slices/ mini loaf

  • 1–2 unexpected extras (caramels, chocolate, nuts, savory bite)

    For parents who’ve handled enough surprises today.

While flavors rotate with the season (because life is unpredictable), every box is indulgent, balanced, and thoughtfully composed—because if you’re managing snack requests and mystery stains, dessert should not require a single additional decision. Who Tarted?™ provides a rotating assortment and just enough sweetness to feel like a reward. Collections are packaged with care—clean lines, beautiful materials, and a wink of humor.

The Blowout Collection The Blowout Collection
The Blowout Collection
$175.00

For parents who have cleaned up every kind of mess.

You’ve wiped walls, floors, sleeves, and faces you love more than life itself. This collection is our love letter to the parents who’ve seen it all—and deserve something beautiful in their mouths.

Mood: resilient, hilarious, deeply earned joy. Chocolate-forward. Fruit, for balance and good judgment.

Pairs well with: a sleepover at the grandparents house and a gummy.

The Sleepless Nights Collection The Sleepless Nights Collection
The Sleepless Nights Collection
$175.00

For parents running on love, coffee, and sheer will.

Built for bleary mornings and late-night resets, these treats lean comforting and familiar—warm spices, citrus notes, and flavors that feel grounding when everything else feels loud.

Mood: cozy, steady, reassuring. Warm spices and fruity centers. Fall and winter understood.


Pairs well with: a quiet moment you didn’t plan for hiding in the pantry or the car.

The Sticky Fingers Collection The Sticky Fingers Collection
The Sticky Fingers Collection
$175.00

For the parents whose snacks are never really theirs.

This collection celebrates the snacks you actually get to eat-balanced, satisfying flavors that feel grown-up without being fussy.

Mood: playful, indulgent, secretly sophisticated. Carb-centric. This is for the dough and crust lovers.

Pairs well with: uninterrupted time eating over the sink.

COMING SOON:

The Booger Wall™ Collection: You’ll know if you need it.

The “That’s What She Said” Collection: Immature joy. Mature planning.

The WTF? Surprise Collection:No previews. Subscribers only. (Availability subject to vibes)

The Swipe Right Box— ‘Cause you know when you see something you like.